Pot Noodle: The Musical

Having won film festival awards at Edinburgh and Tribeca for their Eurostar film Somers Town, Mother is now producing an hour-long musical for Pot Noodle, following on from their recent TVCs, which will premier next month at the Edinburgh Fringe Fest.

Pot Noodle: The Musical follows Steve and Digger in their battle against Allan Little, the Pot Noodle factory overlord. Meanwhile, Steve tries to win the affections of Sandy, the love of his life, while Little schemes to thwart him. According to Mother creative Stuart Outhwaite, “there’s even a Barry White-like number called ‘I Pay For Sex,’ because he loves fast cars and prostitutes.”

With the musical costing much less than a TV spot to produce, the team has been able to bring on Edinburgh veterans, director David Sant of Peepolykus and composer Peter Coyte. “We were told that theatre is more about high drama,” says Outhwaite. “A lot of those things started to come up in the script and we started developing and devising it with the director and the cast, so it became a collaborative process.”

So, is Mother the first agency to attempt a branded musical – or perhaps even the first for a branded stage production? Pot Noodle: The Musical opens for previews July 31 and August 1, running nightly at Assembly Rooms, on 54 George Street in Edinburgh starting at 10:30 pm.

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