Smart Living

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Crunching the credit crunch, here’s a different kind of brand experience from Ikea – one that you actually live in… and there’s no assembly required.

Homebuyers in Gateshead with incomes between £15,000 and £35,000 per year have moved into brand-new, modestly priced apartments, paying an estimated 20% below market price.

The BoKlok (pronounced “BOO clock” — Swedish for ‘smart living’) concept was first introduced by Ikea in Sweden in 1996 and later expanded into Finland, Norway, and Denmark, is to provide low-cost, but high-quality homes using prefabricated construction.

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