You know the screening line, where you take off your shoes and socks and belt, etc. at airports?

Well, the American online shoe company Zappos has taken advantage of this queue and bought the space to promote a series of glowing 3D ads.

This is such a simple idea to get an entertaining message across – it’s clever and innovative marketing. This level of creativity makes me smile and shows that someone, somewhere was thinking about enhancing their brand.

After all, where better for the company to place its message than where people are going to put down their shoes? Selling shoes where shoes live, in fact!

Creative. Genius.

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