Fighting the Stereotype?

Microsoft has parted company with Jerry Seinfeld (above in ‘New Family’, which sees them trying to connect with an ordinary family) and has now launched the next stage of its $300m global advertising campaign with a pitch perfect TV ad (I’m a PC – see ad below), that competes with Apple’s rival ads.

While there has been speculation that Seinfeld has been dropped because the ad campaign was unsuccessful, Microsoft did state when the ads launched on September 4 2008 that these commercials were just the “initial part of a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity”.

While the new campaign, developed by US agency Crispin Porter & Bogusky, is typical of the disruptive strategy the agency has employed in recent years for clients such as Burger King, it also has a genuine quality and degree of authenticity which I like and, more to the point, goes further by reaching out to real users to join the fight back…

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