Everybody Gets Knocked Down

“Everybody gets knocked down, how quick are you going to get up?”

Another inspiring film for Nike, created by Wieden & Kennedy, featuring athletes (from Lance Armstrong, Maria Sharapova and South African Paralympic runner Oscar Pistorius to lesser-known athletes) who refuse to accept defeat.

While the visuals connect them all through one continuous chain of motion (and hence ‘the human chain’), the message really hits home through the excellent soundtrack by The Hours, which was originally recorded as a tribute to The Rumble in the Jungle.

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