Monomyths +

Star Wars meets storybook marketing

“By using the “monomyth” idea presented in the book, Lucas was able to tell a story that people immediately engaged with and understood across many cultures because it was hard-wired into people’s human experience.”

The end of the corporate website?

“Further proof that the conversations are everywhere (and maybe not where we always want them to be).”

Branding is a dangerous concept

“Concepts, like individuals, have their histories and are just as incapable of withstanding the ravages of time.”

Coke’s Social Media policy

“Give credit where credit is due, don’t violate others’ rights… and know that the Internet is permanent.”

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