Speed Camera Lottery

Following on from attending the Behavioural Economics event at the IPA last week (more of which soon), it’s clear the theory that we can change behaviour with a gentle nudge is gaining significant traction.

In fact, VW have already created an online initiative – the fun theory – that is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better”.

Often, the creative ideas developed out of the theory simply crackle with imaginative simplicity such as the ‘Rewarding Speed Limit Signs’ idea which was submitted by Kevin Richardson, USA. There are plenty of examples out there (of which the piano staircase – also via the fun theory site – is just one) and I’m going to start collecting them right here, from now on.

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