Learn Yourself with Kenny Powers

“When my ass was 19 years old, I changed the face of professional baseball. I was handed the keys to the kingdom, multi-million dollar deals, endorsements. Everyone wanted a piece of my sh*t. Just a man with a mind for victory and an arm like a fu*king cannon. But sometimes when you bring the thunder, you get lost in the storm.”

What do you mean, you haven’t spent any quality time with Kenny Powers yet?

Trust me, you’ve got to. Start by watching season one of HBO’s Eastbound & Down (especially the scenes with Will Ferrell’s BMW dealer) and then follow the legendary pro ball player “working towards my comeback” on twitter.

Even K-Swiss reckon that signing up the straight talking, hard living sporting legend (played by Danny McBride) to be the spokesman for their Tubes training shoes is going to pay dividends.

Dispensing his own unique brand of motivational advice (‘Powerisms’) along the way, the campaign kicked off with Powers making his demands to K-Swiss (“This ain’t my first rodeo”) and features US football players Jeremy Shockey (“Nice to children, mean to the weight room”) and Patrick Willis.

Excellence, Achievement, Attention – you can view the whole thing on the K-Swiss micro site. I’m a bulletproof tiger, dude!

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