Archive for the ‘ film ’ Category

iPad Briefing vs East End Empire

From the genius that is Adam Buxton, the Rebel Alliance is briefed on the iPad’s game-changing capabilities. Meanwhile, in a parallel galaxy far far away, London’s Lord of the Sith takes charge of his pedigree chums…

Speed Camera Lottery

Following on from attending the Behavioural Economics event at the IPA last week (more of which soon), it’s clear the theory that we can change behaviour with a gentle nudge is gaining significant traction.

In fact, VW have already created an online initiative – the fun theory – that is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better”.

Often, the creative ideas developed out of the theory simply crackle with imaginative simplicity such as the ‘Rewarding Speed Limit Signs’ idea which was submitted by Kevin Richardson, USA. There are plenty of examples out there (of which the piano staircase – also via the fun theory site – is just one) and I’m going to start collecting them right here, from now on.

Monomyths +

Star Wars meets storybook marketing

“By using the “monomyth” idea presented in the book, Lucas was able to tell a story that people immediately engaged with and understood across many cultures because it was hard-wired into people’s human experience.”

The end of the corporate website?

“Further proof that the conversations are everywhere (and maybe not where we always want them to be).”

Branding is a dangerous concept

“Concepts, like individuals, have their histories and are just as incapable of withstanding the ravages of time.”

Coke’s Social Media policy

“Give credit where credit is due, don’t violate others’ rights… and know that the Internet is permanent.”

Smells Like Team Spirit

In an age of WAGs and John Terry debacles, this is just a lovely short film from Puma Football, shot on the Ghana Team bus as they travel to the stadium for their must-win game against Burkina Faso. Not sure what Capello would make of it…

Philip K. Dick

Recently stumbled upon this letter on the Philip K. Dick Trust website which he wrote shortly before he died.

Having studied the adaptation of Do Androids Dream Of Electric Sheep into Blade Runner, I was surprised to discover he had never actually seen Ridley Scott’s vision of his work. However, the thoughtful and enthusiastic tone of his take on footage he had seen of the film on TV are thoroughly positive:

“Blade Runner is going to revolutionise our conceptions of what science fiction is and, more, can be… My life and creative work are justified and completed by Blade Runner.”

As an aside, this 2007 profile of Philip K Dick in the New Yorker offers, for me, both a thorough overview and compelling insight into his work and work:

“Reading his life… one has a sense not of a man of thwarted ambition but, rather, of a man burning up with ideas and observations who found in a pop form the perfect vehicle for expressing them.”

Everybody Gets Knocked Down

“Everybody gets knocked down, how quick are you going to get up?”

Another inspiring film for Nike, created by Wieden & Kennedy, featuring athletes (from Lance Armstrong, Maria Sharapova and South African Paralympic runner Oscar Pistorius to lesser-known athletes) who refuse to accept defeat.

While the visuals connect them all through one continuous chain of motion (and hence ‘the human chain’), the message really hits home through the excellent soundtrack by The Hours, which was originally recorded as a tribute to The Rumble in the Jungle.

Greed Is Back

The Guardian’s Meg Pickard reviews the trailer to the forthcoming (supposedly timely) sequel to 1987’s Wall Street, and questions whether the time is right to see the return of Michael Douglas’ 80s icon, Gordon Gekko:

“Yes: Gordon Gekko was cool then. But a lot of your audience have been fired by him in the last year and perhaps this might not be the best time to expect them to go and see a film about struggling. That’s why redundancy drama Up in the Air’s been big this year – it wasn’t perfect, but it did address the situation many people watching it found themselves in (or at least worried about).”

On the plus side, however, the movie does feature Carey Mulligan (as Gekko’s daughter), so it clearly has its redeeming features…