Archive for the ‘ social media ’ Category

Speed Camera Lottery

Following on from attending the Behavioural Economics event at the IPA last week (more of which soon), it’s clear the theory that we can change behaviour with a gentle nudge is gaining significant traction.

In fact, VW have already created an online initiative – the fun theory – that is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better”.

Often, the creative ideas developed out of the theory simply crackle with imaginative simplicity such as the ‘Rewarding Speed Limit Signs’ idea which was submitted by Kevin Richardson, USA. There are plenty of examples out there (of which the piano staircase – also via the fun theory site – is just one) and I’m going to start collecting them right here, from now on.

Monomyths +

Star Wars meets storybook marketing

“By using the “monomyth” idea presented in the book, Lucas was able to tell a story that people immediately engaged with and understood across many cultures because it was hard-wired into people’s human experience.”

The end of the corporate website?

“Further proof that the conversations are everywhere (and maybe not where we always want them to be).”

Branding is a dangerous concept

“Concepts, like individuals, have their histories and are just as incapable of withstanding the ravages of time.”

Coke’s Social Media policy

“Give credit where credit is due, don’t violate others’ rights… and know that the Internet is permanent.”